Fredericton, NB / Ottawa, ON (February 15, 2021) – Partnering with IBM Watson, Avrij Analytics has made groundbreaking steps forward in their use of machine learning for sports scouting. Traditional approaches to player evaluation have given way to more advanced methods involving data analytics, virtual interviewing, and much more. The competitive advantage that Avrij offers comes in the form of fully comprehensive data-driven prospect make-up profiles. These profiles include two primary areas of focus, make-up metrics and similarity analysis.

Player make-up metrics essentially give clients data-driven breakdowns of prospect personality traits. These summarized personality profiles are formed byway of an artificially intelligent analytical function which uses thousands of spoken words to draw conclusions about prospects. Personality insights include data on traits such as agreeableness, conscientiousness, extraversion, emotional range, and openness. More specific analytics include coachability, poise mistake response, work capacity, and relationship strength. The importance of character evaluation in professional sports scouting is overtly apparent. Sports teams across the world are implementing such tactics at a rapid pace.

The second major area in which Avrij provides metrics is that of similarity analysis. This tool offers insights into who prospect make-ups relate to. Prospect to prospect make-up analysis allows scouts to look at potential future players side by side. They are able to assess personality similarities and differences in order to determine who may have the edge or be a better fit within their organization. Prospect to player metrics show how a player may fit into a roster by drawing similarities to players currently in the league. These metrics are extremely valuable in helping scouts forecast potential outcomes for young players.

Avrij Analytics has proven to use each of their innovative evaluation tools to boost the success of forward-thinking sports franchises. Their current level of development is just the tip of the iceberg in terms of what is to come in the near future. As the market for character-based athlete evaluation grows rapidly, the team at Avrij is committed to continual improvement with the goal in mind of building better rosters every day.

Learn more about our innovative solutions at www.avrij.com.