Don Purdy, Former Buffalo Bills Director of Football Administration Signs with Avrij Analytics Ahead of the 2020 NFL Season
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Fredericton, NB / Ottawa, ON (June 25, 2020) -- Former Buffalo Bills Director of Football Administration, Don Purdy, has signed with Avrij Analytics ahead of this year’s NFL Season.  Don worked in the front office of the Buffalo Bills from 1989 to 2017, a stretch in which the Bills appeared in a record four straight Super Bowl appearances.  Starting as an intern, Don worked with the Bills for 27 years, including the last 12 years as Director of Football Administration.

Don Purdy, a graduate of Houghton College, New York met Carmen McKell, co-founder of Avrij Analytics, also a graduate of Houghton College. At the time, Carmen was helping Houghton College develop a degree program in Data Science.  Her work would eventually lead to meeting with staff at the Buffalo Bills, whose owner, Kim Pegula is also a Houghton Alumni.  “Our Houghton College connection and Don’s knowledge of the professional football world made him so easy to work with,” said Carmen McKell, CFO, Avrij Analytics.  “Don is a genuinely good person… a perfect match of talent and temperament needed in a startup.”  

Soon after Don left the Bills in 2017, he joined Avrij Analytics as a Senior Advisor. Originally intended to be a short term ‘gig’, today Don agreed to sign with Avrij for another NFL Season. In addition to Don’s work with NFL teams using the Avrij Platform, this season Don will play a key role in the development of our Player Protection App. “At the time of Don agreeing to another season with us, we’re in the early stages of training our machine learning analysis platform to find, analyze and report online identity attacks or other negative comments toward players,” said Garfield Fisher, CEO, Avrij Analytics. “Don will continue to champion all of our applications, including our new application, Player Protect, being released this fall.”



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Avrij Analytics is a leader in Cognitive Linguistic Machine Learning Analysis. Working with NFL and MLB teams since 2016, Avrij Analytics has built a reputation in player recruitment, development, and management analytics. Avrij has virtual staff working in Canada and the U.S. and has offices in Fredericton, New Brunswick and Ottawa, Ontario.

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