Professor of Business Analytics, Sharad Borle, Ph.D, Leads Avrij Analytics Research Team to Study Social Media and Player Performance
Avrij Analytics

Fredericton, NB / Ottawa, ON (August 10th, 2020) -- Rice University Professor of Business, Dr. Sharad Borle, has accepted a consulting position with Avrij Analytics to lead our research in the effects of Social Media on Player Performance.

“College and professional sports organizations want answers to two big questions,” said Garfield Fisher, CEO, Avrij Analytics.  “The first is ‘how can we optimize fan engagement that provides value for both the fan and the player?  The second question is, ‘does social media affect how players perform on gameday?  Most sports organizations indicate that they struggle to answer these and other critical questions related to athletes achieving peak psychological fitness during a time of instant fan feedback.”

Using proven data science and statistical methods, the team at Avrij Analytics, led by Dr. Borle, will calculate game impact, value creation, time to value, and risk associated with player and fan social media exposure.   

Prof. Dr. Sharad Borle is an expert in Quantitative models of behavior.  With a research and teaching background in Business Analytics and Data driven Customer Management, Dr. Borle is ideally positioned to lead this research and guide any commercialization opportunities that may arise.

“We are incredibly honored by Dr. Borle’s commitment to helping us continue our research and our growing tradition of leadership and innovation in sports analytics,” said Carmen MeKell, CFO, Avrij Analytics.  “Dr. Borle is a true visionary whose research and approach to data driven Business applications is timely for us as we open up new opportunities in other sports and related markets.”

About Dr. Borle

Sharad Borle has been a faculty at the Jones Graduate School of Business at Rice University since 2003.  He holds a Ph.D. from Carnegie Mellon University, an MBA from XLRI Institute of Management in India, and a B.Tech from the Indian Institute of Technology (BHU). He is a well published academician with publications in a variety of top tier academic journals. His research centers around the core discipline of applying ‘Bayesian Econometrics’ to a variety of applied settings.

He is also a visiting faculty at the Indian School of Business, Hyderabad and the Sasin Institute of Management, Bangkok and regularly teaches various quantitative courses in the Business programs at these schools.


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About Avrij Analytics

Avrij Analytics is a leader in AI Enabled Athlete Character Evaluations. Working with NFL and MLB teams since 2016, Avrij Analytics has built a reputation in player recruitment, development, and management analytics. Avrij has virtual staff working in Canada and the U.S. and has offices in Fredericton, New Brunswick and Ottawa, Ontario.

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