Success Below the Surface
Avrij Analytics

Fredericton, NB / Ottawa, ON (October 30, 2020) -- In today’s world of sports, top five draft picks, hundred-million-dollar contracts, and breathtaking highlights take center stage in the media and in the minds of consumers. While each one of these have played key roles in the success of championship franchises, they are not in and of themselves at the heart of what makes a team thrive. History and research point strongly toward the idea that things like locker room leadership, off-field integrity, and team chemistry play much stronger roles in on-field and organizational excellence.

Let’s take a look at some prime examples of championship teams built around strong player character and the overall concept of good team chemistry.

2001-2019 New England Patriots: The Patriots have won six Super Bowls since Bill Belichick took the reins back in 2000. Each and every year, Belichick finds a way to make stars out of overlooked, lowly drafted players. He does this by finding players with underrated talent who fit the character mold of what they are trying to do in New England. By examining prospects based on more than just stats and accolades, the Patriots have turned players such as Tom Brady (6th round), Wes Welker (undrafted), Julian Edelman (7th round), and James White (4th round) into leaders and integral parts of their championship runs.

1997-2019 San Antonio Spurs: Over the past twenty years, the San Antonio Spurs have unarguably been the most consistent NBA franchise, making the playoffs every season from    1997-98 to 2018-19. This unbelievable run of success has to be in large part attributed to the tremendous leadership within the Spurs organization. Head Coach Gregg Popovich built his six-time NBA Championship winning roster around the three-headed monster of Tim Duncan, Tony Parker, and Manu Ginobili. This trio epitomized the meaning of team chemistry and leadership, and consistently raised the level of the players around them. Behind these three, Popovich built a culture of excellence, discipline, and development where young players could thrive and develop into future leaders.

With the abundance of talent spread across each professional sports league, championship success takes more than just stars and highlight reel ability. Avrij Analytics helps teams find players who will be leaders and culture builders. Finding talented players who also build chemistry and possess leadership abilities is the start to forming a team culture of success.

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About Avrij Analytics

Avrij Analytics is a leader in AI Enabled Athlete Character Evaluations. Working with NFL and MLB teams since 2016, Avrij Analytics has built a reputation in player recruitment, development, and management analytics. Avrij has virtual staff working in Canada and the U.S. and has offices in Fredericton, New Brunswick and Ottawa, Ontario.

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