free bootstrap theme

Avrij Insights

analytics beyond the game...

Avrij is an off-field insights application used by College and Professional Teams,
Player Engagement Staff, and Athletes to discover and manage
the digital reality of the player.  

Users of the application get real-time insights from local, state & national news, social media, blogs, fan posts, emoji, symbol, photo and video analysis.

The Avrij Insights Application was developed from years of advice and direction from Team Owners, General Managers, Front Office Staff, Scouts, and Current & Retired Players.
Avrij Insights


The Player Insights

Want to know more about the player as a person? How do they stand up to adversity? How do they react when they lose a game? These insights are critical when making decisions about the right mix of players for your team. The Insights App provides trusted insights to help you build a winning team.


Discover the Possibilities

The Insights App send you updates about “off field” events in real time to your mobile device. You can stay on top of all Player online activity, and be the first to know when important things happen. Even a few minutes of early notice can provide a competitive advantage.


Uncover the Potential

The Insights App identifies opportunities for the player and the organization. The App can highlight a player's charity work, role in the community and opportunities beyond the game.  The App can help you uncover strategic wins for your team. Get instant access to players being heroes, giving back to their communities - as it happens.


Pre-Viral Content Insights

With the Insights App, users can easily identify online content that is more "likely" to become viral.  Knowing what is important... before others know, is enough to make a media, marketing and awareness campaign truly successful.

Avrij Insights is the Only Application Designed with the Interest of the Player at its Core!

It was important to us to include as many points of view in the design and development of the Avrij Insights Application.  The advice and direction from Team Owners, General Managers, Front Office Staff, Scouts, and Current & Retired Athletes went into every aspect of the application's concept, design, and development.

College and Professional Sports Organizations helped interpret insights from the analysis.  With their help, the math behind the app became MEANINGFUL.

Inspired by the athlete for the athlete, and used by professionals who care for them... on and off the field. 


Avrij Insights

The application works on all major web browsers and mobile devices. There is nothing to install on your computer or phone.

* One Stop Shop.
* All in one place access to all online content.
* Accurate so you don’t miss anything important.
* Alerts on your computer or mobile as online content is posted.

Amateur, College or Pro, Avrij makes your job easier:
1. Gathers all online information in one place.
2. Identifies the most important information for you.
3. Delivers the content you want... when you want it!
4. Nothing gets overlooked.
5. Lightning fast & super accurate insights. 

Contact us and we'll setup an account for you. With some basic information about your organization, the type of online insight you want, and how often you want it... it's pretty easy.

Don Purdy is our Sports Management Consultant U.S. and can be reached at

How it Works


Your Account

Login to your account using your favorite web browser.


From Roster, Pro, & College Athletes

Select from Roster, Pro and College the athletes you want to engage with.


See what interests you

Select posts leading up to and including gameday or from a list of automatically generated key words. 


What to know and when to know it

Choose what content to save for future reference. You can manually select content, or select "auto-save" options based on key words, time of day, gameday and media type.


Awesome Insight Stats

You set the schedule for your reports. You can have up-to-the minute, daily, weekly, monthly, or quarterly player insight reports.

Save Time & Money

Let The Application do The Work

Stop trying to follow hundreds of online media sources on your own. There isn't enough time in the day to do what the Avrij Application can do for you in a matter of seconds.

Avrij Insights

Insights Delivered

on your phone, tablet & computer.

When something happens in sports, it's instantly online for millions to read forever! Avrij Insights is a tool that lets you determine what online information is important to you, when you want to know it, and how you will receive it.

The Avrij Insights App does all the heavy lifting... it finds, analyzes, and reports the online content you want in one convenient location.


All In One Place

Save thousands of hours finding online posts, blogs, news and opinion. The Avrij Application puts it all in one place for you.


Access to Everything

With all your information in one convienient location you have 24/7 access to the original text, photo and video posts.


Need to Know

The Avrij Application removes retweets and reposts so you can ignore the noise and focus on what's important in Player Engagement.


Heads Up

The Avrij Application sends 24/7 media alerts of the information you want, when you want it.


Deep Dig

The Avrij Application digs deep to find, read and filter thousands of posts so you can focus on what happens on and off the field.



The Avrij Application delivers local, state, national and international athlete and team news in one location.

Avrij Insights

"I am responsible for the entire evaluation of hundred of athletes... that’s on the field and off the field. Ultimately my recommendations come down to basic player characteristics. Today, an area that has become extremely important is understanding the athlete off the field. These types of insights can come from multiple online sources. For example, when not competing, what are the athletes interests outside of the game? It is also helpful to get glimpses into their online personality.

All of these elements are important to the entire evaluation of the athlete. Working with the Avrij team these past few months, I soon became aware that their application allows me more time to focus on the on-field evaluation and less time behind the computer searching through an impossible amount of information. This application changes how I approach an athlete’s online footprint."

Mike Medici
Area Scout TXR

Management Team

Avrij is an analytics company founded by a group of data scientists and sports management professionals.
We have over 25 years of experience using mathematical algorithms to "compete and win".

Avrij Insights

Garfield Fisher
Co-founder & CEO

Avrij Insights

Carmen McKell
Co-founder & CFO

Avrij Insights

Shambhavi Pundir
Co-founder & COO

Avrij Insights

Don Purdy
Sports Management Consultant


185 Rideau Street
3rd Floor
Ottawa, Ontario
K1N 5X8


+1 (613) 421 2560

New Brunswick

Route 105
Douglas, New Brunswick
E3G 7K1